Behind Our Formula

At Phenomenal, we create formulas rooted in innovation, integrity, and sustainability. Every ingredient is ethically sourced, evidence-based and crafted to be safe & effective for all skin types, ages, and genders. Our products are vegan, cruelty-free and free from harmful parabens. Blending scientific research with eco-friendly practices, we aim to deliver results that support both you and the planet. With transparency and respect for our community, we strive to set a new standard in skincare.

Phenomenal Eyelash Serum

Panthenol (Provitamin B5):

  • Provides long-lasting moisture for lashes.
  • Strengthen lashes by converting to pantothenic acid at the roots.
  • Enhances manageability and reduces the risk of lash breakage & split ends.
  • Gradually thicken lashes while adding shine to create a fuller and healthier look.
  • Forms a lightweight protective layer that allows sebums to be naturally replenished while keeping lashes styled for longer.
  • Repeated use will encourage a constant anagen (growth) phase, resulting in stronger and more voluminous lashes over time.

Ultra-low Molecular Weight Hyaluronic Acid:

  • Quickly penetrates skin layers to ensure lashes and roots stay hydrated.
  • Boosts elasticity in the lash area to promote stronger and more flexible lashes.
  • Activates fibroblast activity to enhance lashes’ density and resilience.
  • Reduces elastase and collagenase (degradation enzymes) activity to prevent premature lash weakening and breakage.

Biotinoyl Tripeptide-1:

  • Stimulates adhesion molecules (laminin-5 and collagen IV) in lash roots for stronger lash anchoring.
  • Encourages keratinocyte and fibroblast proliferation to support thicker and longer lashes.
  • Reinforce the lash structure to prevent premature shedding (exogen phase).
  • Enhances the extracellular matrix that protects the lash root from ageing and weakening.

Myristoyl Pentapeptide-17:

  • Enhances lash density, thickness, and length.
  • Synthetic fatty acids and peptides that promotes lash growth
  • Antioxidant properties to protect lashes from free radicals.
  • Supports keratin expression across the inner root sheath to promote robust lash structure.

Phenomenal Eye Cream

Persea Gratissima Fruit Extract (Avocado Fruit Extract):

  • Lightens dark circles, reduces eye bags, and improves skin tone.
  • Reduces inflammation, protecting skin from premature ageing.
  • Enhances skin resilience and smoothness while reducing wrinkles.
  • Increases microcirculation and breaks down fatty deposits to reduce puffiness.
  • Helps with skin repair and shields against pollutants & UV damage.

Lactococcus Ferment Lysate (Probiotic Lysate):

  • Strengthens skin barrier, resulting in improved hydration and reduced moisture loss.
  • Accelerates epidermal growth to support natural skin renewal and resilience.
  • Maintains a healthy skin microbiome which defends against harmful bacteria.
  • Soothes irritated skin, especially beneficial for sensitive areas around the eyes.
  • Improves skin texture and firmness while reducing visible signs of ageing.
  • Enhances skin clarity and brightness to maintain a youthful appearance.

Camellia Sinensis Leaf Extract (Green Tea Extract):

  • Guards against environmental pollutants and oxidative stress to delay skin ageing.
  • Improves skin microcirculation for a healthier appearance around the eyes.
  • Soothes irritated skin by reducing redness and puffiness.
  • Provides photoprotection against UV damage.
  • Inhibits enzymes that degrade collagen and elastin to maintain skin firmness.
  • Balances sebum production for a smoother skin feel.

Ultra Low Molecular Weight Hyaluronic Acid:

  • Hydrates and retains moisture in the eye area for smoother and plumper skin.
  • Stimulates elastin production to increase skin firmness and resilience.
  • Reduces elastase and collagenase  (degradation enzyme) activities to protect against collagen breakdown and wrinkles.
  • Quickly penetrates the skin to improve the structure and decrease wrinkle depth & fine lines.
  • Soothes skin and minimizes oxidative stress to enhance the eye area’s appearance and youthful look.

Panax Ginseng Root Extract:

  • Stimulates collagen production to improve skin elasticity whilst reducing fine lines and wrinkles.
  • Provides potent antioxidant protection against environmental stressors and UV damage.
  • Moisturizes and retains hydration to enhance skin smoothness and texture.
  • Evens skin tone and helps brighten dark circles around the eyes.
  • Soothes irritated skin and calms redness for a more balanced look.

Polianthes Tuberosa Callus Extract:

  • Rich in polysaccharides, which provide intense hydration that keeps the eyes soft and supple.
  • Boosts collagen production to improve skin elasticity and reduce fine lines.
  • Brightens and evens skin tone by minimizing dark spots and under-eye discolouration.
  • Provides antioxidant protection for the eye area from environmental damage and oxidative stress.

Pullulan & Porphyridium Cruentum Extract:

  • Decrease wrinkle volume and reduce eye bag while providing firmer and smoother eyes.
  • Delivers an immediate tightening sensation within minutes, with results lasting up to 6 hours.
  • Improves skin microrelief and roughness for a more refined look around the eyes.

Phenomenal Eyebrow Serum

Biotinoyl Tripeptide-1:

  • Accelerates hair shaft growth to make eyebrows visibly fuller and longer.
  • Reinforces hair anchoring with molecules laminin-5 and collagen IV to reduce eyebrow hair loss.
  • Boosts keratinocyte proliferation to improve eyebrow health.
  • Improves eyebrow resilience and reduces breakage.

Myristoyl Pentapeptide-17:

  • Synthetic fatty acids and peptides that promotes brow growth.
  • Boosts eyebrow density and thickness for a fuller appearance.
  • Stimulates keratin gene expression of acidic and basic types for improved eyebrow volume.
  • Evens distribution of keratin expression throughout inner root sheath to strengthen brow hairs.
  • Antioxidant properties to protect eyebrows from free radicals.

Panthenol (Provitamin B5):

  • Provides long-lasting moisture to eyebrows to improve softness and manageability.
  • Strengthens eyebrow hair shafts to reduce breakage and split ends.
  • Thickens brows by converting into pantothenic acid at the root.
  • Conditions and shines brow hair to promote a healthier and fuller look.
  • Repeated use will encourage a constant anagen (growth phase), resulting in stronger and voluminous brows over time.

Ultra-low Molecular Weight Hyaluronic Acid:

  • Readily penetrates skin layers to ensure brow roots and hairs remain hydrated for improved resilience.
  • Boosts elasticity in the brow skin area to promote stronger and more flexible brow hairs.
  • Activates fibroblast activity to enhance density and strength of brow hairs.
  • Lowers elastase and collagenase (degradation enzyme) activity to prevent the eyebrows’ premature weakening and breakage.